The name names are super spicy eyes "called a chicken" was ordered to suspend business for rectification of "chicken without sexual life", "chicken love movement", "Liaoqing chicken"…… These look a bit "hot eye" phrase, is actually a chicken restaurant dishes, the shop on the Internet is quite famous, called "called a chicken". The ordering telephone is labeled as "CALL chicken hotline" here". This "edge ball" of the name questioned, "call a chicken" in the country and more chain stores also had "vulgar" triggered by complaints. Recently, the Hangzhou market supervision department issued a notice of rectification to a "call a chicken" within the jurisdiction: before the rectification passed, the shop was not allowed to open. The name, name, slogan is "dirty" first to "call a chicken" complaints of Mr. Huang think, this shop is very vulgar. "I have never seen such a vulgar shop, have never seen such a vulgar dish. Not one, as long as the franchise is the same." Mr. Huang called this "chicken" fried chicken shop in Hangzhou auspicious road. The store is about 20 square meters, whether it is shop appearance or interior decoration, yellow is the main tone, everywhere painted a white cartoon chicken – this should be Logo. Why take the name as "called a chicken? Is not the business "inadvertently"? Look at the menu, you will find that not. "Chicken without sexual life", "good horse riding good wings", "he has a leg", "chicken bubble friend""…… The slogan: "the most coquettish takeaway of the Internet", "call me, are you afraid of it"; posters: "satisfy your all illusions about chicken"; brand goal: "global chicken store" leading brand". Shop owner is a young man, he said his family is a franchise store, opened only half a month. "All the publicity words and menus are given by the headquarters, and they are relatively new." He said that the recent business was not good, and did not know the reason for the lot or the brand itself. "This propaganda is not good for children, it seems to be deliberately erotic." Next to a canteen boss felt unacceptable, the slogan was too much. "Nothing special. You can remember it by looking at it." One passerby thinks it is understandable, "as long as the industry and Commerce (market supervision) over there registration will do."". Unlicensed, famous trademark not registered business shall be ordered to suspend business for rectification and approval of Hangzhou Xiang Fu on the road this "called a chicken", other stores have closed Xinhua Road, shop signs have been torn down, the market supervision administration of Hangzhou City branch of Changqing Institute issued an order rectification notice, asked Xinhua Road to "call a chicken" stores closed for rectification. There are many reasons for the investigation and punishment, and the most important one is unlicensed operation." Changqing industrial and commercial institute director Xie Hong introduced, "call a chicken" is a franchise store, headquarters in Shanghai, checked the store operating time is not long, but "reputation" outside". There are several problems: the trademark name is not registered, nor approved by the City Council; there is no property right in the operating place, so it can not apply for business license. "We request the other party to transact the business license first, and apply for the registered trademark and brand name at the same time. Stores are not open until all these links have been passed." In other words, "call""

店名菜名都超级辣眼 “叫了个鸡”被责令停业整改 “没有性生活的鸡”、“鸡情运动”、“撩情鸡肉条”……这些看上去有点“辣眼”的词组,其实是一家炸鸡店的菜名,这家店在网上还蛮有名,叫“叫了个鸡”。点餐电话在这里被标为“CALL 鸡热线”。这种“擦边球”的叫法饱受质疑,“叫了个鸡”在全国多地的连锁店也曾因“恶俗”而引发投诉。近日,杭州市场监管部门向辖区内一家“叫了个鸡”下发责令整改通知书:在整改通过之前,该店不得营业。店名、菜名、宣传语实在有点“污”最先对“叫了个鸡”投诉的黄先生觉得,这样的店非常低俗。“我没有见过这么恶俗的店招,也没见过那么低俗的菜名。不是一个,只要是加盟店统一都是这样的。”黄先生所说的这家“叫了个鸡”炸鸡店,在杭州祥符路上。这家店店面约20平方米,无论是店铺外观还是内部装修,黄色是主打基调,到处都画上一只白色的卡通小鸡——这应当就是Logo。为什么店名取成“叫了个鸡”?是不是商家的“无意为之”?看一眼菜单上的菜名,你就会发现,不是。“没有性生活的鸡”、“真踏马好翅”、“和他有一腿”、“鸡的泡友”……店内宣传语:“互联网最风骚外卖”、“叫我,你怕了吗”;宣传海报:“满足你对鸡的所有幻想”;品牌目标:“全球鸡店领导品牌”。店老板是个年轻人,他说自己这家是加盟店,只营业了半个月。“所有的宣传用语、菜单都是总部给的,觉得比较新颖。”他说最近的生意不太好,不知道是因为地段还是这个品牌本身的原因。“这种宣传对小孩子不好,好像故意和色情搭边似的。”旁边一个小卖部老板觉得接受不了,标语太过分。“没什么特别的吧,看一眼就能记住。”一位路人则认为无可厚非,“只要工商(市场监管)那边注册过就行”。无照经营,商标字号未注册审批工商责令停业整改和杭州祥符路上的这家“叫了个鸡”不同,新华路上的另一家加盟店却已经关门,店招也已被拆除——杭州市市场监督管理局下城分局长庆所下发了一份责令整改通知书,要求新华路“叫了个鸡”门店停业整改。“查处的原因是多方面的,最重要的无证经营。”长庆工商所谢鸿所长介绍,“叫了个鸡”是加盟店,总部在上海,被查的这家店经营时间不长但“名声在外”。主要存在几个问题:商标 字号没有注册,也没有经过市局审批;经营场所没有产权故而无法通过营业执照申请。“我们要求对方先办理好营业执照,同时也要申请注册商标、字号。在所有这些环节未通过之前,门店不得营业。”也就是说“叫了个鸡”被查原因有二:没有营业执照;门店名称、商标未得到市场监管部门的审批通过。钱报记者了解到,要悬挂“叫了个鸡”这样的招牌,首先需要经过市场监管的审查批准;招牌内容也需要符合有关规定,并经监管部门登记、核准过。杭州市市场监管局相关负责人介绍,杭州有多少家“叫了个鸡”门店并不确知,但如果有商家来登记,一般是不会被准许的。他说按照我国现行的《企业名称登记管理规定》,企业名称不得含有有损于国家、社会公共利益的内容和文字,不得含有可能对公众造成欺骗或者误解的内容和文字;《个体工商户名称登记管理办法》第十一条也明确规定,个体工商户名称不得含有违反社会公序良俗,不尊重民族、宗教民俗的文字。“类似‘食饿不赦’、‘叫了个鸡’这样的名称,肯定是通不过的,当然也就不能登记为企业名称。”“叫了个鸡”将改宣传语公司总部致歉自查“叫了个鸡”官网显示,这是一家2014年创办的互联网餐饮品牌,通过加盟方式扩张,联系地址为上海。中国商标网可查询的信息显示,“叫了个鸡”的申请商家名是“言记(上海)餐饮企业管理有限公司”。该公司在国际分类号29,35,43下分别申请注册商标,申请日期为2014年12月和2015年1月。但该条申请在去年11月被驳回,最新状态显示为“商标注册申请等待驳回复审”。针对杭州市场“叫了个鸡”被查一事,钱报记者联系上了“叫了个鸡”上海总部,相关负责人说目前公司尚没有接到监管部门的整改意见,但已经知晓杭州有门店被查。“我们也意识到原来的宣传语、菜单已不适合企业的发展,接下来一周我们将进行自查自改。”他说,公司将撤换所有实体店、网站的宣传语和菜单,同时也向宣传语的不适应人群致歉。一位业内人士向钱报透露,商家之所以选择类似店名或者商标,其核心就是为了吸引眼球,并希望形成“病毒式传播”,最终达到推广品牌和产品的目的。“真正想做大企业的人不会这么干,没有美誉度,太low。但这也是一种营销套路,你关注了,它就赢了。”相关的主题文章: